Parity
Investing shouldn’t feel like a casino.
Adding to your investments has never been easier. Protecting what you own still feels confusing, expensive, and out of reach.
Parity is building a better way: clear tools to help investors decide how much risk they are willing to take, without forcing them to sell the investments they believe in.
Built for investors, not traders.
Most investing platforms are designed to make it easy to act: buy, sell, trade, repeat.
But long-term investors need something different. They need a way to stay invested while being honest about what they can afford to lose.
“What happens when stocks and bonds both go down at the same time?”
A better middle ground.
You should not have to choose between being fully exposed and selling everything. With Parity, you can explore ways to:
- Limit a portion of potential losses
- Stay invested in the companies and markets you believe in
- Understand exactly what protection may cost in upside or income
- Keep your assets in your own brokerage account
- Approve every trade yourself
- Access a registered investment advisor for one-off or ongoing support
How Parity works
Tell us what you want to protect
A concentrated stock, an ETF position, or money you may need in the future.
See the trade-offs clearly
Compare protection, upside, cost, and time horizon-then see the exact options structure behind the outcome.
Choose your next step
Build the trade to use at your own brokerage, or schedule a chat or video session for personalized investment advice from Parity Investment Management, LLC.
Advisory services are provided separately by Parity Investment Management, LLC, a Tennessee-registered investment adviser under common ownership with Parity Outcomes, Inc. Parity Outcomes provides technology and does not provide investment advice or place trades. Advisory services are available only where Parity Investment Management is authorized to provide them.
Our goal
Make sophisticated investment protection easier to understand and access.
Parity turns complex options strategies into clear investment outcomes, showing the protection, upside, cost, and trade-offs behind each one. Investors can explore and build outcomes themselves for use at their own brokerage.
Why I built Parity
Equity markets have been one of the most powerful generators of long-term wealth, but capturing that opportunity means staying invested through the difficult stretches, not just the good ones.
Diversification is the traditional way to manage that risk, and it should remain the foundation of a sound portfolio. But I kept running into its limits. Diversifying can mean reducing a position someone genuinely wants to keep, and during a broad market decline, assets that normally behave differently can still fall together.
Professional investors have long used options to add another layer of protection on top of diversification. Options can define how much downside an investor is willing to accept, how much upside they are willing to exchange, and the period over which that protection applies. But while listed options are available to individual investors, building, executing, and managing these strategies has remained unnecessarily difficult.
I started Parity to close that gap. Not to replace diversification or eliminate risk, but to make defined protection understandable and practical for individual investors. It is a way to remain invested in what you believe in while putting clearer boundaries around the risks you are willing to take.
Grayson Niehaus, CFA · Founder of Parity